Congratulations Missouri State University Class of 2019.

You’re almost there.

Ten days away from graduation.

Do you have a job lined up? Do you know what you’re going to do after graduation? Have you thought of goals for your new chapter?

If you answered ‘no’ to any of the questions above, that’s OK.

Even though graduation is right around the corner, it’s OK to not have everything figured out. Maybe you need someone to talk to, someone who is unbiased and knows what you’re going through.

Ashley Smith might be able to help you.

Ashley founded Forming Her, formally known as Forming You, in January 2018. Forming Her is a life coaching business geared towards helping young women find their purpose in life.

Smith graduated from Missouri State University in 2013 with a bachelor’s degree in fashion merchandising. After completing an internship in Los Angeles to pursue a career in fashion, she realized that she didn’t love helping style people, but rather helping people style their image, their inner self.

So, Smith moved back to Springfield to begin her new life.

“Women just come to me,” Smith said. “I remember being in the bathroom at Flame talking to a girlfriend, and another woman came out and started talking to us and eventually we had four other women gathered.”

Smith said she didn’t know what that experience was, but she knew it was powerful. She originally planned on going back to college to get a degree in psychology. But when a friend suggested that she talk to a life coach about her thoughts, Smith knew that was what she was meant to do.

Smith completed an online life coaching course called Beautiful You Academy based in Australia and became certified.

At first, she helped older women whose children had left the nest, but she felt disconnected from them. She didn’t feel as though she could relate to them as well. Smith also tried helping men, but she quickly realized that was not in the plans for her, either.

Then young women in their 20s started reaching out to Smith — that’s when she realized who she was meant to help.

Smith remembered when she graduated, she felt awesome and free for a few months. Then August came around and she wasn’t heading back to school.

Smith said post-graduation was when she felt the most lost and anxious, so she wants to be there for young women to help them through the transition from a set school routine to real life.

“I realized that’s what it’s all about,” Smith said. “I’m forming her. I’m helping them form the queen they want to be.”

Smith said she is fortunate enough to have a boyfriend who supported her through the beginning stages of her new career, allowing her to try every resource possible. She said everything she gives or tells her clients, she has tried herself.

Forming Her is not therapy, Smith stressed.

She said she is not the therapeutic-type and doesn’t continuously ask her clients how they are feeling.

Instead, she is very straight-forward with them and is there to keep them on track to reaching their goals.

“I’m more tough love,” Smith said. “I like to make a personalized game plan for my clients.”

Smith created the R.U.L.E. formula, which stands for releasing old stories and judgements, unleashing your dream scenario, lightening your barrier load and energizing yourself to carry out the actions.

She said she created this formula as a foundation. The R.U.L.E. formula gives women a starting place, so when they fail or something goes wrong on their way to their dream, they have a solid foundation to land on.

Smith admitted that one-on-one coaching is really expensive, especially for her clientele.

“I firmly believe that you should invest in yourself because if your mind and body aren’t working right, nothing else is,” Smith said.

Smith said she aims to make her sessions as affordable as she can, while still making them hold value. She said she doesn’t have a desire to make a lot of money — she just wants to fulfill her calling.

Forming Her one-on-one coaching sessions are twice a month for five months, priced at $250 per month. Women can also choose to pay it all upfront and get one month free.

Smith only handles five one-on-one clients at a time, but she realized it was not enough. She created a Forming Her online course which will launch at the end of May.

The digital course could take a month to complete, but Smith wants women to be able to work at their own pace. The course, which clients will have forever, is a one-time fee of $99 and will include one monthly call to Smith where you can chat about how the course is going for you.

In the future, Smith plans on creating an online portal-type community, similar to MSU’s Blackboard, where clients can log on and see everything they are working on right in front of them. They will be able to view their goals, track their progress and chat with other members of the community.

If you aren’t sure if a life coach is right for you or can’t afford it right now, Smith offers a free 30-minute discovery call to see if it fits your needs.

Or, if you’re ready to dive headfirst into a one-on-one session, you can schedule your appointment with Smith at

Claire began as a sports reporter for The Standard in March of 2018. She covers football, baseball, and basketball. Claire is a junior at Missouri State University majoring in Communication Studies with a double minor in Journalism and Marketing.