One month. That is how long it took co-owners Jina Gorham and Jessica Dunn to connect over Facebook Marketplace, meet for coffee and open a vintage clothing and furniture pop-up market together.
“A month,” Gorham said with a giggle. “It was super random.”
Just over a week ago, the co-owners opened Vintage Fashion and Home at 209 West Commercial Street in Springfield.
“She asked about an ad I had for sale for some antique, vintage lamp parts and we just started chatting,” Gorham said. “It just evolved to our love for vintage items and clothing. I said, ‘What do you think about doing a vintage holiday pop-up market, like opening a shop together?’ And she was just like, ‘Oh my gosh, that would be a dream.’ I didn’t even know her. We had never met.”
Before their coffee date, Gorham and Dunn only communicated via Facebook Messenger to discuss the possibility of opening a pop-up market together.
For nearly 10 years Gorham was the sole owner of Decades Vintage Boutique on Commercial Street, but after the birth of her son, she decided to close the business and become a stay-at-home mom. Upon learning of Dunn’s dream to open a vintage store of her own, she began to wonder if the two could work in a partnership, now that her son is in school.
“Our visions fit so well together,” Gorham said. “We were like, ‘Let’s do it.’”
Bold teal, orange and yellow stripes painted across the shop’s windows and the simple, yet direct store name, grabs the attention of passersby.
“We literally were like, ‘What can we do to draw people in?’ And I said, ‘Why not keep it simple and call it what it is?’ We are literally a vintage shop. Vintage Fashion and Home. We just made up a banner and painted some really cool stripes on the windows and it was like, ‘Yes, it all fits.’”
Currently, Gorham and Dunn are offering a consignment option for those who would like to sell vintage, antique products in their store, while the duo makes a percentage from the sales.
During her time managing Decades, Gorham was able to network with many of the area’s largest vintage and antique dealers. She said owners of now-closed businesses such as Springfield Antique Company and Cats Meow are interested in becoming vendors, using the store as an outlet to sell their vintage collectibles.
Gorham and Dunn both search for their own pieces of clothing and furniture, adding to the pop-up’s growing collection. Gorham said she has purchased items from estate sales, storage units and even peoples’ basements.
Gorham expressed that selling vintage clothing is much more than digging through boxes, finding a few pieces of interest and hanging them up for sale.
“You take the time to go through the items,” Gorham said. “You really process them. You clean them. You mend them, repair buttons, fix things. You make sure they are really nice and presentable so you can actually get a little more for them.”
Gorham and Dunn both said the store has been doing well since its opening and they look forward to its future success.
“We sell something every day and that makes me happy,” Dunn said with a smile on her face.
The pop-up market remains at its current location until Oct. 31. However, the duo is considering the possibility of transitioning into the original building of Gorham’s Decades Vintage Boutique, just one building over. If they decide to move, the market will be open until late January.
“The whole thing has been very serendipitous,” Dunn said. “It’s all just been falling in place. Something will happen and it will kinda put us off track, (but) we hit it and keep going and it ends up working out. Her and I are all about the good vibes.”