We live in an age where computer technology has taken music to new heights, but our apparent need for marketing gimmicks has left many good new muscians relatively unnoticed.

Case in point: Cowboy Mouth.

Fred LeBlanc, Paul Sanchez, John Thomas Griffin and Rob Savoy make up the New Orleans quartet which has built a reputation for live performances that compare only to the Dave Matthews Band or, for those who are regionally challenged, Alan Ross and the Bongo Babe.

These bands don't blow your mind with light shows or pyrotechnics. They use the power of good music to keep crowds excited and coming back for more.

"Mercyland", their second album on the MCA label, takes its gritty, southern soul to create a smooth balance between James Taylor's peace of mind and Pearl Jam's intensity.

The first track, "Why Ya Wanna Do Me?", pulls the listener into the fury of a frustrated teen angry at his girlfriend. This is similar to what Cowboy Mouth's previous released "Are You with Me?" did with "Jenny Says", the bands biggest commercial hit.

"Drummer Man" has a guitar riff that makes you want to break it down like a phat-ass hip cat.

The smooth sound of "Great Wide Open World" just eases your thoughts and sets your mind to rest.

"Out of My Way Back to You" has a down home feel that makes you want to stomp your feet and clap along.

"Bad", a song about a rebel who is tired of being good, has the feel of an old show girl singing to a crowd of rowdy cowboys in a saloon. It's completely captivating.

Some songs do have the feel of bubble gum pop, but they offer a change of pace and if you don't like them, use your remote to flip to the next track.

The strength of "Mercyland" lies in the bands unique working environment. All the members sing, compose and write lyrics.

The collaborative effort allows for diversity and their talent makes that sound hipper than the swing dance trend daddy-o.

"Mercyland" incorporates so many different musical styles that Cowboy Mouth creates their own identity out of the mesh of sounds, and their talent proves they're great musicians.

Unfortunately, their live circus act show won't be in Springfield. The closest they will come is Columbia, Mo., where they will play at The Blue Note, Oct. 22 . They will be at Mississippi Nights, in St. Louis, Mo., Oct. 23.

If the show is half as good as the albu m, it will be well worth the trip.